Lenovo Tab m9

Role: Writer/Art & Creative Director
Agency: HMX

The Tab M9 is designed to entertain in style. Our audience of teenagers and young adults will use this device to consume, explore and learn life.

The film pivots around this fun sense of content consumption and the desire to explore. We deliver the Tab M9’s features in a playful manner via a dynamic edit and an energetic soundtrack.
We incorporate vertical, horizontal sliding transitions and UI’s that hint at platforms our audience are well familiar with (TikTok, Instagram). A fresh use of colors, props and camera techniques within the Tab home sets the stage for a story of great entertainment.