This film is part of a product tour series for the 2023/24 ThinkBook laptop lineup. As the director, I oversaw three out of five videos: ThinkBook 14 Gen6+, ThinkBook 14 2-in-1 Gen4, and ThinkBook 14 Gen 7i.
Our overarching story seamlessly blends concept and style across all the ThinkBook products in this new family. Each video begins in abstract, colorful environments inspired by modern tech company offices. Imagine a company launching a new app - different team members with diverse roles and tasks use various ThinkBook models to collaborate on this exciting launch. The spaces are thoughtfully divided into sections, each showcasing ThinkBook laptops alongside their corresponding ecosystems. Our tone and editing style strike a playful yet decisive balance, while dynamic camera movements mirror the essence of these innovative products.

The Lenovo ThinkBook 14 Gen 6+ caters to business professionals seeking a versatile and efficient laptop. With features like zero-touch login via an optional infrared camera, military-grade durability, and a redesigned ergonomic keyboard, it’s tailor-made for data collection, creative tasks, and collaborative work. Its lightweight design and high screen-to-body ratio make it an excellent choice for professionals on the move.

In this particular video, we follow the perspective of a social media manager. They rely on the ThinkBook laptop to finalize a press release for the imminent app launch. The ThinkBook 14 Gen 6 Plus becomes their trusted tool in this pivotal moment.