The Lenovo ThinkBook division reached out to us for the launch of their new models: the Lenovo ThinkBook 14p and ThinkBook 16 Gen 4. These two laptops share a commitment to productivity, reliability, and adaptability.

Our approach was to create a cohesive visual language across two separate films.

The treatment centers around a sleek environment that elegantly showcases each feature’s benefits. Against a dark background, metallic geometric shapes dynamically reveal features and convey messages. Our goal was to create a space that emphasizes energy and lightness, in conjuction with clever camera moves, edit and supers.