To address the production limitations caused by the pandemic, we employed a full CGI pipeline to create a compelling and clear animation film. The film showcases the three products in a minimalist, abstract space to highlight product details while presenting each laptop and its unique features.
The film's color scheme incorporates light and dark greys, reflecting the two available product color options, with occasional flashes of colours from the Lenovo Harmony color palette. The edit style, visual language, animation, and typography convey a sense of performance, lightness, and mobility, maintaining audience excitement throughout.

The copy is concise, ensuring that features and their descriptions are closely aligned. Additionally, we proposed three varied soundtracks to create a dynamic and engaging edit.

Our narrative unfolds across three sections: design, performance, and mobility/security, with UX integrated throughout. Each section is led by the hero model, T16, followed by the other two models. Since the models share many features, we focus on the T16, showcasing the other models only when relevant to keep the narrative smooth and linear.

To enhance engagement, the edit features a dynamic pace with quick cuts interspersed with longer shots that isolate and emphasize each feature.