Lenovo ThinkPad T-Series + X13

Role: Writer/Art & Creative Director
Agency: HMX

The T range and X13 ThinkPad offer an excellent standard of features and design for the broadest audience of business users. This year’s range offers a refinement of the features and design of the previous gen. The T range and X13 have just got better. 

This film introduces the T and X13 to the new generation in a portfolio video that blends animation, motion graphics, music, supers and a fast-paced edit to create an exciting and memorable experience. We want to send a clear message to our audience that the T series and X13 deliver ‘a new level of mobile productivity. 

Our tour takes place within a dome that overlooks a city vista. This will create a feeling of ubiquitous productivity and connectivity. Evocative lighting surrounds the stage, revealing and emphasizing the four products’ nature and details. We’ll show all the products together for most of this film as they share many common features.