Lenovo ThinkPad X13s

With its Qualcomm chip, 5G and greatly improved battery performance, the new ThinkPad X13s offers a user experience that is as close as a ThinkPad has come to being similar to a smartphone. It performs instantly, offers ubiquitous and constant connection and can go for days without charge.

The X13s is for an agile and mobile workforce, and so our video treatment will capture that theme of energy, movement and connection with a stylish and refined aesthetic. 

Our journey will take us through different work settings to show the X13s’ features. We move between these spaces using abstract transitions that reflect our themes of constant power and connectivity. These abstract transitions use a stylised theme of curved lines of energy. These lines take us inside the X13s, they show connectivity, and they play with our expectations of scale, so we’re always surprised and interested in the story as these visuals push us forward. 

The video’s colour palette follows Lenovo’s harmony group no. 2. In addition, the screen of the device uses productivity imagery to convey a sense of energy, speed and connectivity.

A fast edit pace coupled with a driving soundtrack will also reflect the character of the X13s’ features in this product tour.