Lenovo YOGA Carbon 2022

The new YOGA Slim 7 Carbon reflects the creative productivity, mobility and ambition of our Gen Z audience. We want our tour to evoke a sense of agility and responsiveness. The YOGA Slim 7i Carbon moves as quickly as you; it’s ready to make your ideas a reality. To convey this, we’ll set this tour in a space that evokes lightness and freedom. The story we will tell on the screen relates to the Carbon’s design and mobility credentials. 

Our video uses a' zero gravity concept to emphasise our theme of agility and performance. The Carbon floats, along with other props within our bright, minimalistic environment. Lightness, movement and elegance are all themes used to present the YOGA Slim 7i Carbon within this space.

Furniture, props and kinetic typographic supers add splashes of YOGA brand colours and create a direct attitude to appeal to our audience. House plants reflect the Carbon’s sustainability credentials. Animation, lighting and editing are full of energy and reflect the ambition of our audience.