Film concept

ON commissioned us to create this short film, part of a larger campaign for the Marathon legend Hellen Obiri just before she won the Boston Marathon. This piece aims to capture precious and private moments of her training, her failures, and her successes, reminding everyone that victory is a state of mind and that loss is just a path to it.

We prepared multiple cuts of this film: different lengths and formats including the now standard 9x16 for social media.