The Panasonic MC513 is the family's industry-changing video and stills 'hybrid' lineup. It continues the tradition of packing technical innovation, power, and unique features into a robust weather-sealed body. By guaranteeing a very high-quality performance at a competitive price point, the GH series gained notable fame, earning a devoted fan base among video creators and photographers.

This film is aimed at an experienced audience that has high expectations of this new model’s launch. For this reason, we will illustrate each feature clearly and neatly, with a focus on the product.
Our treatment uses extreme close-ups to emphasise its minimalistic design and uses an understated infinity curve as a background.
Lighting adds intrigue and emphasises different aspects of the camera. Our edit blends photorealistic CG animation combined with Panasonic footage to illustrate the camera’s capabilities.

An inspiring feel and a dynamic pace are created with the edit and accompanied by a cinematic soundtrack.