Panasonic Lumix GH6
Role: Writer/Art & Creative Director
Agency: HMX
With a new sensor and a new processor, the GH6 is the new flagship in the GH series. Aimed at a professional audience, this camera is going to raise the bar of video performance and expression.
Our tour builds excitement and suspense about the GH6’s video features by showing the product in a minimalistic stage and using a stylised lighting style that uses cinematic techniques to appeal to our filmmaker audience.
To do this we created an abstract night mood and used light reveals, reflective surfaces, lens flares and city night bokeh. To reflect the camera’s character we use extreme close-ups to explore its design and a blend of photorealistic CG animation and camera footage to demonstrate the capabilities of its features. Camera moves and editing are smooth, agile and cinematic.
The music adds to the cinematic tone.