Panasonic Z95A
Role: Writer/Art & Creative Director
Agency: HMX
CES 2024 - Panasonic is launching Z95A, a new flagship TV model promising to be the OLED we have all been waiting for.
We based our treatment and script around the concept of ‘another world of entertainment.’ The launch film is set in a beautiful, minimalistic open space with tasteful architecture and interiors, surrounded by a dreamscape—a world that evokes a full sense of comfort and relaxation. We use curtains to emphasize a sense of reveal and lightness. Our camera moves are elegant and slow, allowing the audience to immerse themselves in this world. A feeling of space and grandeur will permeate the entire film.
THE EXPECTATIONS
CES 2024 attracted 138,789 attendees from around the globe, including over 80,000 industry professionals and 5,000 members of the media.
Among them were 56,432 attendees from outside the United States, representing more than 40% of the total—a record for international participation at CES. For Panasonic, this event provided a remarkable opportunity to unveil its groundbreaking new model. We were delighted to contribute to their success.
Below is an excerpt from the Panasonic exhibitor at CES 2024
OUR CHALLENGE
From a production standpoint, we faced a tight deadline while creating this 4K film. To manage the project efficiently, we divided it into two delivery sessions:
1. Early December 2023: Beauty Shots Selection
◦ We curated a set of beauty shots intended to be definitive.
◦ These shots were rigorously tested on the Z95A prototype model in Japan.
◦ Our goal was to identify any visual flaws in our CGI early on.
◦ By previewing the most challenging shots promptly, we ensured quality control.
2. Definitive Delivery Before Christmas
◦ The second delivery phase was closely tied to the success of the initial stage.
◦ Our successful strategy secured approval for the first stage.
◦ We then refined and fine-tuned the overall animation and visual aesthetics.
◦ After compositing everything, we met the deadline for rendering.
The client expressed extreme satisfaction with the high production standards we maintained throughout the process.