Lenovo's YOGA division reached out to us to create a series of CGI films for their new YOGA models launching in 2020. The aim was to produce a collection of premium, elegant, and highly stylized videos. Following the success of the previous year's YOGA tour, this time we wanted to focus on a slower pace to better convey the premium nature of the products.

The Lenovo Yoga Carbon 2020 edition stands out for its lightweight design, strong performance, and high-quality display. It combines the flexibility and premium features of the Yoga series with the durability and portability of carbon fiber construction, making it a strong contender in the ultrabook market. Its white color and slim format inspired the approach I developed: this film will highlight lightness and power, featuring the product floating and rotating in an abstract, artistic space. This approach conveys a sense of premium quality, portability, and performance, aimed at a target audience of young professionals and creatives.

The film is divided into different sections exploring the product’s core features:

• Durability and Lightness

• Entertainment

• Performance

Each of these chapters contains related subfeatures and benefits, expressed visually and concisely. We avoid overusing text messages, ensuring that the supers are brief and effective, without overpowering the scene. This strategy maintains a balanced and premium overall look.