Sony HBBN2

Role: Writer/Art & Creative Director
Agency: HMX

The new HBBN2 uses the latest noise cancelling and enhancing technology to provide the best sonic experience everywhere, in any condition.

Aimed at a younger audience, these headphones blend a light and sleek design with intelligent functions and a higher-quality sound.

To create excitement about this headset, we use a filming technique that makes the product feel light, close-ups that reveal the design details and motion graphics that focus more on the benefits. The style is clean and minimal, focusing on the product. Splashes of colours complement the headsets options and keep the background alive and integrated.
The product tour has a catchy attitude and uses playful typography and a vibrant blend of lifestyle imagery and photorealistic CGI to engage with our audience.
The edit has an energetic and poppy feel, balancing graphics, photography and typography with usage case scenarios cut to a bass-rich soundtrack.