Technics SBG90
Role: Writer/Art & Creative Director
Agency: HMX
The Technics SB-G90 stands as a pinnacle of high-end floor-standing speaker systems, meticulously designed to deliver an exceptional auditory experience. Imagine having a front-row seat at your favorite concert, where every note resonates with richness, clarity, and vibrancy. These speakers not only elevate your music but also enhance your room’s aesthetics with their sleek and stylish appearance.
When Technics presented us with their intricate technical brief, we were immediately captivated by the product’s elegance. Inspired by Technics’ commitment to visual purity, we crafted a film that centers on the essence of pure sound quality. Through carefully choreographed camera movements, we explore the statuesque shape’s details and capture the vibe of the SB-G90, inviting the audience to immerse themselves in an audiovisual journey.