Thinkpad T14s

Role: Writer/Art & Creative Director
Agency: HMX

Introducing Introducing the new ThinkPad T14s Gen 6, where cutting-edge AI turns your ideas into instant creations. Our product tour marks the dawn of a new era in effortless computing, powered by advanced technology.

We'll narrate a story of of AI integration and generation: complex calculations made simple and intuitive. With seamless Microsoft Copilot+ integration, even offline, ideas can become reality with ease. We'll explore and showcase the benefits of AI innovation, highlighting how the ThinkPad T14s Gen 6 makes any workflow fluid and smooth.

This film will feature a fluid sequence of transitions between abstract and real spaces in and out of the ThinkPad screen, symbolizing how AI blends digital and reality into seamless productivity.
Colorful shapes and clever animations will help the AI narration, transforming complex operations into a playful journey of effortless creation and efficiency.

Our treatment emphasizes the fluid performance and sophisticated integration of AI within the Microsoft ecosystem in a playful, light, yet powerful manner.
In this film spaces and screen fills will interact with each other, blending in a fluent journey of abstraction and reality. The screen story will portray the product being used by an artist running his own AI gallery.

The environment will be minimalistic and spacious, allowing room for motion graphics and VFX to visually tell the story of high-performance technology.
The animation will evoke a sense of lightness, conveying the product’s design and mobility. Subtle AI generation effects will punctuate the story, becoming the visual narrative reinforced by bold typography and energetic music leading the edit.

Productivity processes and multitasking will be represented by icons and panels with fluid behavior, evoking an ease of control and management of all ThinkPad tasks and functionalities. The music will inspire a sense of future and elegance.

Below some style frames and the video.